Fill your funnel with content that grows your business

No fluff, no jargon, just smart B2B content marketing strategies that connect with real people and deliver results that matter
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Book your free consultation with our content experts today

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Why choose humanworks?

Content that drives results, not just clicks
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Most B2B content falls flat because it's created to fill space, not drive outcomes. We flip that script.

Our content strategies:

Turn content into your best-performing sales tool with strategies that attract, nurture, and convert leads

Fuel sustainable growth with content that drives real pipeline impact

Accelerate your marketing ROI with content that doesn’t just fill gaps but drives conversions

Position your brand as a thought leader, driving authority and trust within your industry

Make your brand unforgettable through storytelling that resonates and sticks

Create content ecosystems that engage audiences at every stage of the buyer journey

‍Ready for your content to work harder?

We believe you should never create content just to tick a box. Your content ecosystem should be the engine that drives your bottom line.

Partner with humanworks to create content that doesn't just fill space but drives real business growth.

Whether you're looking for strategic insight or hands-on support, we're here to make your content work harder and smarter for you.

How humanworks... works

There is no "one-size-fits-all" in our world. We don’t believe in cookie-cutter solutions. Here’s how we make your B2B content marketing effortless and effective:‍

01 We get to know your business
‍We start with a deep dive into your business, industry, customers and goals. ‍

02 We build a strategy that fits
‍‍We deliver a data-driven, customer-focused approach to content designed to capture attention and drive leads. Whether you need a new content strategy or an extra pair of expert hands, we can work as strategic consultants if you need some thinking time or we can seamlessly integrate into your team.

03 We make it happen
‍‍From content creation to distribution, we handle the heavy lifting so you can focus on results.

04 We optimise continuously

We don't just set it and forget it. We track performance, tweak strategies, and ensure your content keeps delivering.

Ready to see what we can do for your business?

Whether you’re looking for a full-scale content strategy or on-the-ground support, we fit right in as strategic consultants or part of your team, giving you a full funnel of content to drive your business growth.

Book your free consultation today

Don’t just take our word for it

"We’ve worked with Cosmo for almost two years. He has had a great impact on how we communicate both internally and externally. Cosmo’s insights from his journalism career and his content marketing expertise have helped us position Engelhart as thought leaders in the commodities industry. We’ve recently made a strategic acquisition which will transform our business and Cosmo and his team have provided excellent communication support at every step. I recommend him to anyone who is considering working with Cosmo and Humanworks."

Edward Orlebar

Head of Business Development, Engelhart Commodities Trading Partners

Cosmo is an exceptional content strategist who is genuinely committed to building trust and authority through high-quality content. He prioritises taking the time to understand your business, your customers, and their journey to create engaging and impactful content. Apart from his expertise and vast knowledge, Cosmo is an absolute pleasure to work with. Flexible, committed and a huge asset to your marketing efforts.

Rosie Wareham

CMO, Hill & Co.

We love working with the humanworks team and Cosmo. A brilliant guy to bounce ideas off. All those years working at the coal face of BBC News are invaluable. I'm very happy to recommend Cosmo to anyone considering working with him.

James Savile

Goldbug PR

I came to humanworks looking for a compelling B2B campaign. They understood what was required and the target audience immediately, and they delivered outstanding work. Their content strategy and delivery skills blew me away. Cosmo is also super friendly and professional. Highly recommend humanworks.

Stephanie Lynch-Ozanar

Campaign Manager, NCC Group

Working with Cosmo and his team on a video thought leadership campaign was great. He was able to take the brief and deliver really engaging videos that told a compelling story about our services. Cosmo offered excellent creative insights that elevated the standard of our work.

Matthieu Coupeau

Senior Consultant, Kepner Tregoe

What we do

At humanworks, we do things differently. Bland, boring and blah blah blah B2B isn’t for us. We’re the storytelling specialists, working with forward-thinking, growth-minded businesses to put the human connection at the heart of B2B marketing.

Content strategy

Editorial

Value proposition development

Positioning/messaging frameworks

Customer personas

Content audits

Brand awareness

Thought leadership campaigns

Event content

Industry reports

Newsletters

Blog articles

Lead generation

E-books

Whitepapers

Email communications

Paid ads

Social media

Social media strategy

Content creation and ghostwriting

LinkedIn content

Company page management

Communications & copy

Website content & SEO

Landing pages

Case studies

Employee engagement

Video & design

Brand design

Website design

Video content

Infographics

Why our content works

We don’t think business to business; we think human to human.

That means crafting content and communications that create genuine, personal, and authentic connections between your business and your customers.

We get it: B2B content often sounds a bit boring and robotic. But behind every brand is a person making decisions. We create content that speaks to them, not at them.

Less jargon, more human. Because clarity beats complexity every time.

Strategies that scale. Whether you're growing fast or fine-tuning, we've got you.

Content with purpose. Every blog, social media post, and industry report is created to achieve a goal.

Our content doesn’t just click with your audience; it connects your business to new leads and converts them into customers.

That’s the power of human-to-human marketing. It just works.

Ready to find out more?

Our Founder

I’m Cosmo Shield, founder of humanworks. Before you ask, yes, that’s my real name! I was a BBC journalist for almost two decades before I realised I was sick of telling people bad news every day and wanted to help a generation of businesses tell their stories in a more compelling way.

That’s the passion the humanworks team brings to every client and project. I’d love to hear more about your business.

Drop us a line in the box below and let's get started

How can we help you?

hello@human-works.co.uk

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